"Tacky Tobacky"

http://www.tobaccofreeadirondacks.org/tobacco-image/redman.jpg

The above link will take you to a photo of the popular chewing tobacco labeled "Redman". It relates to course material that we have been covering thus far. We have been discussing oppression, racism, and things that are symbolic of racism, such as mascots and team names.

American Indians, African Americans, and other ethnicity's have endured racism for many years and still are expected to tolerate it today due to the items and teams in existence that are symbolic of racism. "Redman" chewing tobacco, in this instance, is a blatant stereotype toward Native Americans. Exactly what does chewing tobacco have to do with Native Americans specifically and why are Native Americans referred to as "Red" men?

"Those who support the use of Native American names, images, and logos in sports and advertising defend their actions with any of a number of statements. Many of the more frequently used are worthy of consideration as they give insight into the perspectives and perceptions of those who make them. For example, some supporters contend "Native Americans should not take offense when none is intended." Others express the opinion that "Native Americans are just too sensitive," while others comment "We are only honoring Native Americans." In each instance, it is apparent that the intention is not to be offensive. Other statements, such as "I know many Native Americans, including tribal chiefs, who do not object to the use of these terms," point out that Native Americans, and even Native American leaders, are not unanimous in their claims that such acts constitute stereotyping. Statements like "Native Americans do not appreciate or understand the tradition that has been established in using 'Redskins,' (the name of the Washington professional football team) or 'Chief Illiniwek' (the mascot of the University of Illinois 'Fighting Illini')," suggest a lack of understanding as to why Native Americans have taken so long to object and raise the question as to whether Native Americans should now be taken seriously"(http://www.solitarytrees.net/racism/racsen.htm).

It is my opinion that Native Americans have every right to be upset about being stereotyped on objects such as "Redman" chewing tobacco. I think that many may see it as innocent or paying tribute but I can see why it is demeaning. The label itself "Redman" is outright racist. To me, that is like calling an African American the "N" word. It is derogatory and unnecessary. American Indians were assimilated, ran off of their land, and subject to genocide and now we want to use them as a symbol or sales tactic on a product label. It is not right and it reinforces stereotypes that will continue unless it is stopped. As to those who wonder why Native Americans took so long to object to any of it, don't you think they would have objected sooner if they had a leg to stand on in America? They have not ever been taken seriously so don't you think it is about time?

Sources:

http://www.tobaccofreeadirondacks.org/tobacco-image/redman.jpg

http://www.solitarytrees.net/racism/racsen.htm